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A promotional shelf label being peeled from a shelf edge rail, beside a barcoded price label
  • Retail
  • Wholesale
  • Pharmacy

Shelf Edge & Price Marking

Promotional tickets that peel clean and product labels that stay put.

Retail labelling runs to two different clocks and gets into trouble when one material is used for both. Permanent adhesive on a weekly promotion leaves residue that has to be scraped; removable adhesive on product identification falls off in a customer's bag.

Splitting the specification costs nothing and removes both complaints.

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Features

  • Removable and permanent adhesives specified per use
  • Direct thermal for weekly tickets, thermal transfer for the rest
  • Custom die-cut shapes to fit rails and packaging

Benefits

  • Promotional changes take minutes rather than scraping residue
  • Product identification survives the full time on sale
  • One supplier for both label types simplifies reordering

How it works

The order matters. Each step removes a decision that would otherwise be made by guesswork further down the line.

  1. Separate short-life tickets from permanent product identification

  2. Use removable adhesive on rails and shelf edges

  3. Use direct thermal where the ticket lives days, not months

  4. Die-cut to the rail profile so tickets sit flush

What we supply for this

The stock and equipment this application usually calls for. Each link opens the catalog filtered to that family.

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